For existing accounts
- Review the link between Google Ads and Google Merchant Center.
- CMS API Connection: Review the connection between CMS and Merchant Center if the website is built with CMS like Shopify and WordPress.
- DataFeedWatch: Review the setup if the 3rd party feed management platforms are used to create the feed.
- Review Google merchant center setup
- Products - Understand and finalise the products to be promoted via ads.
- Review Feed Setup - Review if the correct product title, price, currency, location and categories were updated in the product feed.
- Ad disapprovals due to policy violations, 404 pages and other issues
- Review if the products are fetched to Google ads as required
- Best performing products with a good ROAS
- Low performing products with a low ROAS
- Review quality of the search terms and suggest the negative keywords
- Conversion tracking audit
- Competitive Analysis to understand the offers promoted by your competitors.
- Recommended changes to improve the performance including negative keywords, budget changes and account structure to improve the performance.