Shopping ads setup includes the below  
  
- Google merchant center account creation
 - Website verification
 - Shipping settings update with delivery location and delivery time
 - Product feed setup with all product details as per Google product feed requirements
 - Creating Google ads account
 - Linking Google ads and Google merchant center account
 - Conversion tracking implementation
 - Planning Campaign structure
 - Campaign setup
 - Negative Keywords Research
 - Revenue Optimization
 - Bid and Budget Management
 - Reporting
 - Overseeing ad disapprovals due to policy violations