SMM Process includes planning account structure, conversion tracking implementation, campaign setup, optimization and reporting.
The SMM Process
At a higher level, here is the social media marketing campaign launch plan
- Account Setup - billing setup and access
- Page Setup - creation of company page and updating it with the required information.
- Pixel Installation on the website - Installation of platform pixel on the website to track the visitors.
- Conversion Tracking Setup - This includes making code changes to track visitors, leads and sales.
- Audience Setup: Creation of audience to segement the visitors for a certain duration for retargeting.
- Account Structure - Planning the number of campaigns, ad sets and ads based on the products, services and the audience location.
- Campaign setup - Setting up the campaigns and allocating the budget as per the account structure plan.
- Optimization - Making on going changes to ads and landing pages improve the account performance.
- Landing Page Optimization
- A/B testing of ads
- Reporting - Generate reports at platform level and analytics to track and the performance.